![]() Orivet’s Neon-themed email had to be brought to life and what better than including blinking neon signs to do the job. This playful peekaboo GIF adds an element of fun to the email we sent out on Groundhog’s Day for. Need more proof that lies in the pudding? Take a look at some GIFs created and used by Inbox Army for its clients: 1) CanvasPrints It creates curiosity around what the product is. They seamlessly blend their products with the backdrop, animating it like a boss. 4) Bonobosīonobos takes GIF in email to another level altogether. It brings about a WOW factor in the email, which otherwise is simple and minimalistic. 3) AdobeĪdobe’s GIF-based email states things as it is, using the power of animation to describe their product features/functionalities. The copy on the email contains reference of rain and so does the GIF, bringing the text alive on the screen. 2) HeadspaceĪ simple messaging with an accompanying GIF animation is the highlight of Headspace’s emailer to its subscribers. The visual will definitely stay on with the readers as opposed to a plain message. Rather than be a boring announcement, they chose an animation to depict how the brand is now faster than ever. We love how simple yet effective is Asana’s usage of GIF in email. Here are some stellar examples of emails that nailed GIF usage perfectly: 1) Asana Over time, many services and products companies have used GIFs in their email like a boss. Not every audience will appreciate the format being used in emails.Since GIFs are overused, stick to one or two in your email so it doesn’t overwhelm the readers.It needs to load completely slow internet connection can hamper the user experience.Since GIF is an image format, the email can be blocked by spam filters.You also need to keep the following points in mind: With some custom code though, the Outlook GIF support can be resolved. Users will then have to press on a play button to view it again. Outlook 2019 plays the animated GIF exactly once.The desktop versions of Outlook from 2007 to 2016 don’t supported animated GIFs.Additionally, they earned a 109% increase in revenue. The proof lies in the pudding – In 2014 Dell used GIFs in one of their email campaigns and saw a 42% increase in clicks. They add color and break the monotony in static emails, especially newsletters or promo emails.GIFs are the blue-eyed boy on social media and spread like wildfire as memes.GIFs are easy and effortless to create, without much time consumption.The size of a GIF is small, making them quick to load on different web browsers.JavaScript is forbidden in emails, blocking WebGL to create desired effects.Videos are majorly unsupported by email readers.The question that we often face from our readers/users – why use a GIF when we can use any other multimedia formats? Here are some pointers that show why GIFs are the sure shot winning formula for your email marketing campaigns? This algorithm worked by identifying repeating patterns, and then simplifying them. The sudden twist in the way it worked, came about due to a specific compression algorithm coined after the creators – Lempel-Ziv-Welch. In its nascent stage, GIFs were used mostly for still images. Call it JIF or GIF or GIF(t), the file format’s popularity refuses to diminish over time. And yet, the debate raged on as several netizens insisted on pronouncing it with a ‘hard g’ as in the word Gift (dropping the T there). GIF in email was simple, flexible, and perfect for pictures with lower-resolutions.īack then, Wilhite used a ‘soft g’ to make it sound like ‘JIF.’ The wordplay was borrowed from the famed peanut butter brand Jif. The animated image file extension was found as a mechanism to compress images with minimal data loss. Graphics Interchange Format or GIF was released in June 1987 by Steve Wilhite, while he was working for CompuServe. One of the biggest debates that’s been doing rounds on the internet over three decades now, is – how to pronounce GIF. Some best kept secrets of using GIFs in emails.How To Use GIFs In Your Email Marketing Campaigns?.Why Use GIFs In Your Email Marketing Strategy?.Take a look at some GIFs created and used by Inbox Army for its clients:.
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